Digital media, a veritable tool for driving brand awareness, loyalty – Uvie-Emegbo
In the past four years, we have clearly seen that certain brands that set out deliberately to undertake digital media transformations have leapfrogged their competitors. The banking, telecoms and fast moving consumer goods (FMCG) sectors have been at the forefront of deploying digital media initiatives. Globally, digital is shaping brand perception, brand value and ultimately brand equity. As brands contest for the growing youth and middle-class market, it is inconceivable that a forward looking brand is not investing in its ability to reach and win a significant share of this market.
Expert advocates digital media as economic development tool
The endless possibilities provided by digital media for business ventures and socio-political activities present a huge potential for rapid economic growth and good governance in the country, an expert has said.
The Managing Director, Dymore Vision Consulting, Dr. Anderson Uvie-Emegbo, said the spread and acceptance of new media platforms in various sectors of the economy had opened up employment opportunities in areas as diverse as web and mobile development, web design, web management, copywriting, conflict resolution and consumer psychology.
Expert advocates digital media as vital tool for economic development
How new digital channels will benefit Ekiti, by Fayemi
Ekiti: Driving Governance with Digital Media Technology
As part of the efforts to promote e-payment solution in governance, Ekiti State, last week, launched the state’s Integrated Digital Media Channels, designed to boost efficiency in governance and to provide access to Information and Communications Technology (ICT) in the state, reports Emma Okonji
Ekiti’s Self-promotion via Digital Channel
As part of moves by the Dr. Kayode Fayemi administration in Ekiti State to carve a niche for the state, the government has unveiled an integrated digital media channel to interact with the world and showcase the state’s hidden treasures, Raheem Akingbolu reports.
Our New Digital Media Channels Will Make Us More Accountable, Says Fayemi