In the past four years, we have clearly seen that certain brands that set out deliberately to undertake digital media transformations have leapfrogged their competitors. The banking, telecoms and fast moving consumer goods (FMCG) sectors have been at the forefront of deploying digital media initiatives. Globally, digital is shaping brand perception, brand value and ultimately brand equity. As brands contest for the growing youth and middle-class market, it is inconceivable that a forward looking brand is not investing in its ability to reach and win a significant share of this market.
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The endless possibilities provided by digital media for business ventures and socio-political activities present a huge potential for rapid economic growth and good governance in the country, an expert has said.

The Managing Director, Dymore Vision Consulting, Dr. Anderson Uvie-Emegbo, said the spread and acceptance of new media platforms in various sectors of the economy had opened up employment opportunities in areas as diverse as web and mobile development, web design, web management, copywriting, conflict resolution and consumer psychology.
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The endless possibilities provided by Digital Media in business ventures and socio-political activities present a huge potential for rapid economic growth and good governance in Nigeria, Dr. Anderson Uvie-Emegbo, Managing Director, Dymore Vision Consulting has said.
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It wasn’t a flamboyant affair; just a couple of government functionaries and a number of curious journalists. Yet the audience inside the executive chambers of the Governor’s Office at Oke Bareke, Ado-Ekiti sat spellbound as Dr. Anderson Uvie-Emegbo, CEO, Dynamore Consulting Limited, recently took them through the operations of the new Ekiti State Integrated Digital Media Channels.
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As part of the efforts to promote  e-payment solution in governance, Ekiti State, last week,   launched  the state’s Integrated Digital Media Channels, designed to boost efficiency in governance and to provide access to Information and Communications Technology (ICT) in the state, reports  Emma Okonji
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As part of moves by the Dr. Kayode Fayemi administration in Ekiti State to carve a niche for the state, the government has unveiled an integrated digital media channel to interact with the world and showcase the state’s hidden treasures, Raheem Akingbolu reports.
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Ekiti State Governor, Dr.Kayode Fayemi, has said the creation of new digital media channels by his administration was intended to entrench probity, accountability and transparency in governance.
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